Wet n Wild Photo Focus Dewy Liquid Foundation

Introducing the latest addition to the beloved Photo Focus collection: Dewy Foundation. This innovative formula offers a weightless feel and super-nourishing benefits, ensuring natural-looking wear that lasts all day. Its silky, creamy texture allows for seamless application and customizable coverage, ranging effortlessly from medium to full, effortlessly transitioning from daytime freshness to evening allure.

Designed specifically for normal to dry skin types, this moisturizing foundation effortlessly blends into the skin, diffusing imperfections and minimizing the appearance of pores, resulting in a flawlessly smooth, dewy complexion. With 20 shades available, all cruelty-free, gluten-free, talc-free, and vegan, there's a perfect match for every skin tone.

Achieve "your skin, only better" with our high-performance foundation, crafted with a matte, light-diffusing complex to ensure a radiant complexion without the unwanted white cast often seen in photos. This selfie-approved foundation caters to all undertones, providing a matte, second-skin finish and buildable coverage that enhances your natural beauty in any lighting.

Elevate your beauty routine with our comprehensive range of products—from bronzer and blush to primer, highlighter, natural finish powder, and concealer. Whatever your next big event entails, rest assured you'll be photo-ready with products that complement and perfect your look.

At our core, we stand by cruelty-free practices, ensuring that none of our products are tested on animals. We proudly offer a variety of vegan makeup and tools, including foundations, nail polishes, contour palettes, lipsticks, and makeup brushes, allowing you to express your style without compromising your values.

Embrace your unique beauty journey with us. As a trusted beauty destination, we celebrate diversity, catering to beauty enthusiasts of all ages, ethnicities, skin tones, and economic backgrounds. Wherever life takes you, our extensive product line ensures there's something for everyone, empowering you to express yourself confidently and authentically.

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